On the mountain, we don’t take shortcuts and our athletes don’t take them when scaling to the summit and conquering the descents. #NoShortcuts
Each new season brings opportunity for success as well as failure. The path is uncertain, and the destination is unknown, but the goal is always constant: to search and discover the right place at the right time.
Nico Vink is the man. This year, for Rampage, we teamed up with Hope to give him the bike he always wanted but never had.
Then he took it to Belgium with Brendan Fairclough. Vincent Tupin and Sam Reynolds to hit some 80 foot jumps. No. Big. Deal.
We don’t take shortcuts with our products and our athletes don’t take them when they’re conquering their worlds.
Whether it’s on the snow, road, dirt or trail, see what pushes them beyond their limits. #NOSHORTCUTS