She's out there
Where the ladies at? We followed our athletes in different sports to show the diversity of women out there who inspire us every day through their own interpretation of our NO SHORTCUTS way of life.
The concept of NO SHORTCUTS, as an approach to giving it your all, can be applied to any manner of things. It can be taking time for your friends and sharing some good mountain bike rides with them. It can be finding your balance on your road bike, inside yourself or within a team. It’s daring to step out of your comfort zone and running to the top of a mountain. It’s getting out on your skis regardless the weather conditions to just do what you love. It’s living with authenticity and doing things for the right reasons. This series is about you and me. It’s about passionate women who are out there doing what they believe in, whether there’s someone watching or not.