Michelin-starred chef Jean Sulpice has made cycling an indispensable part of his daily life: commuting, visiting producers, foraging... a true art of living that embodies the freedom, simplicity, and energy of “Embrace Movement.”
Wildcard no longer, Cameron Jones cements his place in the Life Time Grand Prix with a record-breaking performance at the 2025 Unbound Gravel. Cam wrote his name in the record books, setting the fastest time ever recorded on the infamous North Course.
Cameron Jones joined the breakaway at mile 50 and never took his foot off the gas until crossing the finish line 150 miles later. Cam not only left the pro field in the dust but set a new course record, crushing the 9-hour barrier with a final time of 8:37:09.
US National Champion and SCOTT-SRAM athlete Bjorn Riley is a creative both on and off the bike. To mark his National Title and his first year racing Elite, he has created his very own Spark RC, adorned with his signature, expressive artistic style.
It's Cape Epic time of the year again! Filippo Colombo & Nino Schurter heading to the world's toughest mountain bike stage race requires a special bike perfectly equipped for this challenge.
