Dr. Amit Samarth to endorse SCOTT Sport's performance bicycle range
- One of India's leading ultra-cyclists, Dr. Amit Samarth, has been signed on as a Brand Ambassador for SCOTT Sports India for two years.
- Amit will be seen racing in the SCOTT Addict RC and SCOTT Plasma RC and the entire range of apparel and equipment during the term.
- SCOTT Sports will also be the Bike Partner for Amit's first project, Ride Across India, an attempt to complete India's Golden Quadrilateral, a 6000 km route in 14 days.
AMIT SAMARTH PROJECT
SCOTT Sports India, a subsidiary of SCOTT Sports SA, a Swiss producer of premium bicycles, motorsports gear, running gear, sportswear, and winter equipment, will be seen supporting the ultra-cyclist from Nagpur, Amit Samarth.
"Ultra-cycling and extreme triathlons are the most challenging forms of cycling, and we're proud to be associated with Amit, who's consistently excelled and is constantly taking on newer challenges.", Jaymin Shah, Country Manager, SCOTT Sports India.
Dr. Amit Samarth is one of India's best ultra-cyclist. He is the only one in Asia to have completed two longest cycling races globally, namely Race Across America (RAAM) and Red Bull Trans-Siberian Extreme (TSE). He has finished RAAM (5000 km) in 11 days, 21 hours, 11 minutes, and the TSE (9100 km) in 25 days. He will now be attempting Ride Across India, a 6000km distance in 14 days, from Mumbai – Bangalore – Chennai – Vizag – Kolkata – New Delhi – Mumbai.
ADDICT RC BIKE
In the coming year, Amit will be seen using the SCOTT Addict RC, a carbon light-weight road race machine, and the SCOTT Plasma RC, aerodynamic triathlon focused bike. Both the bikes come with a history of winning championships and are from the brand's most premium and high-performance range, estimated to be worth Rs. 12 lacs.
PLASMA RC BIKE
"I've been riding SCOTT for more than a decade now, and it's hugely encouraging to be associated with the brand in the most challenging year I've set for myself." Dr. Amit Samarth.
Dr. Amit Samarth is also helping grow the sport and category in Nagpur, and is associated with the Nagpur Metro and the Smart City Project in Nagpur. He also actively promotes and helps budding cyclists through ProHEALTH Foundation and Miles N Milers Endurance Sports Academy. Through his association with SCOTT Sports, Amit will collaborate with the SCOTT Technology Center by Nareschandra and Co. in Nagpur to create a differentiated experience for cyclists focused on technology and innovation.