SCOTT Sports starts long-term partnership with MATTERHORN ULTRAKS
05 April 2013
SCOTT Sports, a brand synonymous with innovation, technology and design, just signed a four-year contract with the organizing committee of the MATTERHORN ULTRAKS in Zermatt/Switzerland.
“With SCOTT, we chose a partner that shows an incredible commitment to the sports we love and that has a deep understanding for the potential to establish Matterhorn Ultraks as a brand. SCOTT’s wide presence in the market will largely contribute to promote both Ski Touring and the Trail Running among the broad community of active sports fans. We are proud and happy to welcome SCOTT in Zermatt,” says Michel Hodara from the Ultraks organizing committee.
“We are proud to be the first official sponsor of such a promising event that we think will set new standards in competitive sports events for both the summer and winter seasons. This is the first platform that combines the versatility of our brand for “all-year” sporting goods - “Skialp” for our Winter and “Trail” for our Running segment. We feel that we have found the perfect partner for the lasting development of our image and position of our brand in the trail running and touring market,” says SCOTT’s Marketing Division Manager Reto Aeschbacher.
This year will mark the Matterhorn ULTRAKS’ inaugural event in Zermatt/Switzerland with the “Skialp” touring event April 20th, continuing with a trail event in August 2013. With an outstanding starter field, the “Trail” event is also part of the Skyrunner World Series.
For news and updates concerning the Ultraks partnership and the different events please visit our website www.scott-sports.com or check www.ultraks.com