Source from www.p2i.com SCOTT Sports’ decision to incorporate P2i’s liquid repellent nano-coating marks a new milestone. The move sees production of ion-mask™ treated shoes pass the one million pair mark, as demand for high performing, breathable, super water- and stain-repellant footwear continues. ion-mask™ technology works by applying a nanoscopic protective polymer layer to the whole shoe, on which water forms beads and simply rolls off, instead of being absorbed. ion-mask™ gives the whole shoe (including different materials, seams and fastenings) superior water repellency, delivering two crucial benefits: it stops external water getting in and it encourages evaporated perspiration to flow out. Shoes dry out more quickly, won’t get heavier over time, and maintain the natural airflow of their material. By optimizing temperature and ‘breathability’ for feet, ion-mask™ will ensure that SCOTT Sports footwear will keep feet more comfortable and dry even in wet conditions. David Borrmann, Product Manager at SCOTT Sports, comments: “Our customers are passionate and motivated about their sport and rely on SCOTT Sports to deliver ultimate performance products for demanding conditions. It is vital that runners keep their feet dry, so we will be introducing ion-mask™ to the T2C LTD, our refined eRide Grip and the brandnew eRide IceRunner to offer the ultimate comfort, whatever the weather. ion-mask™ perfectly matches SCOTT’s philosophy of DESIGN, TECHNOLOGY AND INNOVATION.” Watch the following video on ion-masking to learn more about this extraordinary technology.