
It seems like it shouldn't make a huge difference on the bike, but it turns out it does. We even joke saying that it dictated the design of the entire bike. Why make this a proprietary piece? Chain devices are normally made to work with many different bikes and are therefore compromised. We only need to make it work for this one frame and a specific range of chainring sizes, so it can be easier to setup, better performing, lighter and allows us to gain some advantages on the frame construction, further reducing weight and increasing reliability/durability.

Historically, designing around a chain guide / bash guard was akin to designing around a front mech – not ideal. They require a heavy, in molded alloy mount in the frame that can bend under impact, and leaves threads in the frame that can be damaged. These would restrict the frames main pivot width and chain stay shape. In addition, the chain guide and bash guard were connected by a backplate, further increasing weight.
With our design, we no longer have in-molded alloy mount, nor do we have threads in the frame. More importantly, we're able to design a wider main pivot, making for a stiffer connection and better bearing life. We've been able to optimize our chain stay shape, helping us to better maintain stiffness and strength. It is easier to set up and adjust and lighter.
We use built in rubber shock absorbers with the bashguard, reducing further the potential for frame damage. Finally, as the bashguard and chain guide are separate pieces, should either get damaged, you don't need to replace the entire system, just the piece itself.